Human objective of business is :

Question

Accepted Answer

The correct option is 1:
The human objective of a business focuses specifically on the well-being, growth, and satisfaction of the human resources associated with the enterprise, primarily the employees. Labour welfare and safety fall directly under this category, as they are crucial ethical and legal responsibilities a business has towards its workforce. Ensuring a safe and healthy working environment, providing reasonable working hours, offering social security benefits, and promoting general welfare schemes demonstrate the company’s commitment to its people. These objectives are essential because a motivated, healthy, and satisfied workforce is the foundation of long-term business success, recognizing that a business is a social organization with obligations that extend beyond just profit.

The incorrect option is 2:
Development of new product is a key objective, but it is typically categorized as a *technological*, *innovation*, or *marketing* objective. Its primary focus is on expanding the business's product portfolio, adapting to market changes, and maintaining a competitive edge in the industry. While product development requires human creativity and skill, the objective itself is centered on the output (the product) and the market, rather than the direct welfare and development of the employees.

The incorrect option is 3:
Adequate production is fundamentally an *economic* objective of the business. This goal focuses on the efficient and optimal utilization of resources to manufacture goods or provide services in the desired quantity and quality. It is a critical prerequisite for achieving profitability and ensuring the firm’s continued operation and stability in the market. As the goal relates to operational output, efficiency, and resource management, it is classified under economic or operational objectives rather than human objectives.

The incorrect option is 4:
To create customers is widely considered the fundamental *marketing* or *social* objective of a business, famously highlighted by Peter F. Drucker. This objective is externally focused, concerning the identification of consumer needs and the satisfaction of those needs to generate sales and revenue. Since this goal deals with external stakeholders—the market and the consumer—it is categorized under social or market-related objectives, making it distinct from the internal human objective which concentrates on the employees and their welfare.