Read the passage carefully and give the answer to the questions. (Q. No. 61 to 64)
Newspaper sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers in such that it has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the press depends on both. Therefore, in newspaper management neither aspect can be neglected.
Co-ordination among the departments, editorial, circulation, advertising and production - is very essential for effective and better management. The head of various departments must be a part of the management of a newspaper. They must be aware of the goals set, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function.
In addition, each department should keep managers of other department informed about its activities. This is a vital aspect of newspaper management

The growth of a newspaper depends on,

Question

Read the passage carefully and give the answer to the questions. (Q. No. 61 to 64)
Newspaper sell because of news and editorial coverage but it gets more revenue from advertisements. News costs money, while advertisements fetch money. The economics of modern newspapers in such that it has to depend on advertisements. The economics of newspaper publishing requires both subscribers who can afford to buy newspapers and businessmen who can afford to advertise in it. The growth of the press depends on both. Therefore, in newspaper management neither aspect can be neglected.
Co-ordination among the departments, editorial, circulation, advertising and production - is very essential for effective and better management. The head of various departments must be a part of the management of a newspaper. They must be aware of the goals set, policies and future plans of the management. They cannot afford to remain cut off from the mainstream of management function.
In addition, each department should keep managers of other department informed about its activities. This is a vital aspect of newspaper management

The growth of a newspaper depends on,

Accepted Answer

The correct option is 1:

The passage explicitly states in its opening sentence that "Newspaper sell because of news and editorial coverage but it gets more revenue from advertisements." It further elaborates, "News costs money, while advertisements fetch money. The economics of modern newspapers in such that it has to depend on advertisements." While advertisements are a significant source of revenue, the fundamental reason people buy newspapers, and thus contribute to their 'growth' in terms of readership and influence, is the content provided by the editorial. Without compelling editorial content, a newspaper would not attract subscribers, regardless of advertising. Therefore, the editorial is the primary driver of a newspaper's initial appeal and sustained readership, forming the bedrock upon which its overall growth is built.

The incorrect option is 2 (Large Scale Subscribers): While subscribers are crucial for a newspaper's financial viability, the question asks what the growth *depends on*. The passage indicates that subscribers are a result of good editorial coverage, not the sole foundation of growth.

The incorrect option is 3 (Subscribers and advertisers): This option, while seemingly comprehensive, is not the most accurate according to the passage's emphasis. The passage states the "growth of the press depends on both" subscribers and businessmen (advertisers), but it also clearly differentiates between what makes a newspaper "sell" (editorial) and what provides "revenue" (advertisements). The editorial is the core product that attracts subscribers, and thus indirectly, advertisers.

The incorrect option is 4 (Advertisers): Advertisements are a major source of revenue for newspapers, which contributes to their financial health and ability to grow. However, the passage explicitly states that newspapers "sell because of news and editorial coverage." Without readers attracted by the editorial, advertisers would have little incentive to place ads. Therefore, advertising is a consequence of successful editorial content, rather than the primary thing the growth depends on.