The SMRC MODEL of communication is :

Question

Accepted Answer

The correct option is 2:

The SMRC Model, most famously known as the SMCR Model (Source, Message, Channel, Receiver), is a fundamental framework of communication theory developed by David Berlo in 1960. It is a linear, one-way transmission model that describes the essential ingredients required for communication to occur. The 'S' stands for Source or Sender—the person or entity who originates and encodes the message. The 'M' represents the Message, which is the content or information being transmitted. The 'C' stands for Channel, which is the medium used to convey the message, such as sight, sound, touch, smell, or taste. Finally, the 'R' stands for Receiver—the person or entity who decodes and interprets the message. Berlo’s primary contribution was detailing how various factors—including communication skills, attitude, knowledge, and socio-cultural context—of both the Source and the Receiver influence the effectiveness of the communication at each stage. This model is critical for students to understand because it establishes the basic sequential components involved in information transfer, even though it has limitations for face-to-face or interactive communication scenarios.

The incorrect option is 1:

The option "Setup, Mindset, Comment and Review" does not correspond to any widely recognized or foundational linear model of communication in academic theory. Communication models like SMCR focus on the technical or elemental process of transferring information, beginning with an encoder and ending with a decoder. The terms 'Setup,' 'Mindset,' 'Comment,' and 'Review' relate more to project management, social media analytics, or personal performance assessment than to the core structural components of a communication flow. Therefore, this combination of terms is neither an accurate representation of Berlo's model nor another established theoretical framework, making it a distracter option for a communication exam.

The incorrect option is 3:

While the 'S', 'M', and 'C' correctly identify the Source, Message, and Channel, the 'R' component is incorrectly identified as "Reaction." In Berlo's canonical SMCR Model, the final component is the **Receiver**, who is the person or group targeted to accept and decode the message. 'Reaction' or 'Response' is conceptually closer to 'Feedback,' which is deliberately excluded from Berlo’s linear model because it describes a two-way process. The SMCR model is fundamentally a one-way street of information transmission, and the inclusion of 'Reaction' confuses it with later, more sophisticated transactional or circular models of communication that account for the recipient's response. For the linear SMCR framework, the process ends with the decoding of the message by the Receiver.

The incorrect option is 4:

This option is incorrect because the most prominent and correct representation of the model is clearly presented as Option 2. The question asks for the components of the widely known SMCR Model, a staple concept in home science and communication studies. To select "None" would be to disregard the factual existence of Berlo’s Source-Message-Channel-Receiver model. Even if the question contained a slight typo (SMRC instead of SMCR), the option that perfectly describes the standard, universally taught components of the famous model (Source, Message, Channel, Receiver) is the intended correct answer. Therefore, a complete and accurate definition is present among the choices.