Which one of the following is not a direct method for measurement of attitude ?

Question

Accepted Answer

Option 2 is the correct answer because projection techniques are *indirect* methods of attitude measurement. They rely on ambiguous stimuli to elicit responses that are then interpreted to reveal underlying attitudes. The individual is not directly asked about their attitude; instead, their attitude is inferred from their responses to the ambiguous stimuli. This makes it an indirect approach.

Here's why the other options are incorrect:

*   **Option 1 (Interview):** Interviews are a *direct* method of attitude measurement. In an interview, individuals are directly asked questions about their attitudes, beliefs, and opinions. The interviewer can probe for more detailed information and clarification, making it a direct assessment.

*   **Option 3 (Questionnaire):** Questionnaires are also a *direct* method. They involve presenting individuals with a set of structured questions designed to directly assess their attitudes. Participants explicitly state their agreement or disagreement with statements related to the attitude being measured.

*   **Option 4 (Observation):** Observation can be a *direct* method, especially when observing behavior related to a specific attitude. For example, observing how someone interacts with members of a particular group to gauge their attitude towards that group is a direct observation of behavior linked to attitude. While observation can also be used indirectly (e.g., observing social media activity), in the context of attitude measurement, direct observation of relevant behaviors is a common and direct approach.