The 'investment theory of creativity' is given by :

Question

Accepted Answer

The 'investment theory of creativity' is given by Sternberg and Lubart.

**Explanation:**

*   **Why Option 3 (Sternberg and Lubart) is correct:** The investment theory of creativity is a well-established theory in the field of psychology, and it is directly attributed to Robert Sternberg and Todd Lubart. This theory posits that creativity is, in part, a decision. Creative people are willing to "buy low" (pursue ideas that are unpopular or not yet valued) and "sell high" (convince others of the value of their creative ideas). The theory emphasizes the interplay of six resources: intelligence, knowledge, thinking styles, personality, motivation, and environment. Sternberg and Lubart have extensively researched and published on this theory, making them the definitive authors of the investment theory of creativity.

*   **Why Option 1 (Binet and Simons) is incorrect:** Alfred Binet and Théodore Simon are best known for their work in developing the first standardized intelligence test, often referred to as the Binet-Simon Scale. Their work focused on measuring intelligence, not on explaining the nature or process of creativity.

*   **Why Option 2 (Carrol and Cattle) is incorrect:** While Raymond Cattell is known for his work on personality and intelligence (specifically fluid and crystallized intelligence), and John B. Carroll is known for his work on human cognitive abilities (the Three-Stratum Theory of Cognitive Abilities), neither of them are directly associated with the investment theory of creativity. Their contributions lie in different areas of psychological research.

*   **Why Option 4 (Watson and Ryner) is incorrect:** John B. Watson is primarily known for his contributions to behaviorism, particularly his famous Little Albert experiment. Rosalie Rayner was his research assistant and collaborator. Their work focused on classical conditioning and the study of learned behaviors, not on creativity or its underlying mechanisms.